It is a useful mix of business and consumer communication thereby disseminating information about a product, product line, brand, or company enabling sales and reinforcing "Brand Image". It is a battle for the consumers mind and heart, in fact it goes beyond the realm of just the consumer and has finds its way into corporates to manage and motivate trade channels.

In view of the above agenda The World Gold Council, the global advocate for gold, joins hands with the The Economic Times to bring to you some very interesting insights on the past, present and future of "Promotions. Discover global trends in promotions, and how from a global to a local level, marketing monies are getting diverted into promos. This will focus on how gold can be used as everlasting corporate gift.

Key Focus Areas:

• Alternate Strategies To Enhance Your Trade Distribution Channels.
• Innovative Strategies & Methods To Motivate Trade Channels.
• Consumer insights.
• Newer methods to enhance promotions.
• Using gold in marketing and sales promotions to enhance profitability.

We at The Economic Times, the second largest English language business daily in the world, have always endeavoured to provide a common platform for providing meaningful insights into issues such as the one outlined above. In keeping with our endeavour to "power its readers with knowledge", The Economic Times join hands with World Gold Council to bring you some very interesting insights on the past, present and future of Promotions..

World Gold Council is an organisation formed and funded by the world's leading gold mining companies with the aim of stimulating and maximising the demand for, and holding of, gold by consumers, investors, industry, and the official sector. World Gold Council is also instrumental in working to lower regulatory barriers to the widespread ownership of gold products, helping to develop distribution systems and promoting the role of gold as a reserve asset in the official sector.